Willow Smith Favors Sculpted Curves in Zits Studios Fall 2024 Marketing campaign

Willow Smith is the star of Zits Studios’ fall 2024 marketing campaign. The singer and artist fashions items from the Swedish luxurious vogue home’s new assortment, that includes leather-based and denim items with a futuristic aesthetic.

New Jersey-born photographer Jordan Hemingway captures Smith’s “signature serenity and power” all through the marketing campaign pictures, evocative of a mechanical temper that marries Zits Studio’s futuristic designs.

The gathering merges female silhouettes with sculpted curves. Together with attire, the marketing campaign additionally highlights equipment from the autumn 2024 assortment runway, together with the Multipocket “instrument bag,” featured in new crinkled and studded iterations, and the Bowlina “bowling bag,” that includes a steel plaque and reimagined in varied sizes.

Smith attended the autumn 2024 assortment showcase throughout Paris Trend Week final February. The artist additionally included items from the gathering into her wardrobe, sporting a variety to the “Dangerous Boys: Journey or Die” Hollywood purple carpet premiere final Could.

“This marketing campaign feels so real to each Zits Studios and myself, not simply the clothes — though the oversize shearling jacket made me really feel so good — however who they work with and the way they do it,” Smith mentioned of the autumn 2024 assortment. “Our collaboration felt so pure from begin to end, I actually can’t look forward to this marketing campaign to stay on this planet.”

Smith’s collaboration with Zits Studios on the autumn 2024 assortment marketing campaign not solely engages with a youthful viewers, but additionally cements the style home’s rising foothold within the music world. Zits Studios introduced its partnership with Spotify final June. “I really like inventive abilities in any discipline, particularly musicians as music is such an enormous a part of my life,” mentioned Jonny Johansson, the inventive director of Zits Studios, in an announcement.

“Willow Smith conjures up me as her inventive type completely aligns with the Zits Studios dedication to individuality and nonconformity. As a cultural icon, particularly amongst youthful audiences, Willow embodies the authenticity that we have fun. She was an ideal match for our fall 2024 assortment.”

Among the many items from the autumn 2024 assortment that made their runway debut throughout Paris Trend Week, denim choices featured “oil-coated, metallic and rust-inspired therapies,” wrote WWD’s Joelle Diderich within the evaluate. Different highlights from the gathering embody a funnel-necked jacket and floor-length buttoned coats.