Founder and inventive director Osama Syed launched his males’s vogue label Saaf Clothes final 12 months with the intention of fusing his South Asian heritage along with his love of New York Metropolis, giving conventional silhouettes a glossy replace with trendy materials and a black and ivory colour palette.
On Friday, the model is launching its fall 2024 assortment, which it’s debuting at its monthlong pop-up at NoHo’s LiveWear storefront.
“It’s actually impressed by attempting to convey ahead the silhouettes of the Mughal period, however into actual society at this time in New York,” he mentioned. “I’m actually impressed by New York. I used to be initially raised in Chicago and after I moved to New York, it gave me my entire persona, so now I rep New York actually exhausting and I find it irresistible a lot. The cross part of the model sits aptly on this area within the middle of my Indian heritage and a sophistication of New York Metropolis.”
Saaf Clothes’ fall 2024 assortment continues the design codes Syed has infused within the model since its launch final October. Titled “A Noir and Ivory Affair,” the gathering gives new takes on the model’s pleated lengthy jackets which can be impressed by whirling dervishes, which are actually provided in suede, in addition to oversize coats, tailor-made trousers and different relaxed silhouettes.
Types from Saaf Clothes’ fall 2024 assortment.
Courtesy of Saaf Clothes
Syed defined that the gathering is supposed to exude a purple carpet vibe that he launched with the earlier spring assortment. He wished to proceed providing timeless types that concentrate on structured fits.
“I’m actually impressed by the early Nineteen Nineties, just like the silhouettes of Giorgio Armani and the relaxed matches,” he mentioned. “How do you convey that ahead in a means that’s related to the way in which that I actually like tailor-made items? That’s the place the cross part happens. I believe we nailed it and I’m actually enthusiastic about it.”
The gathering additionally debuts Saaf Clothes’ entry into eyewear. The model is providing two pairs of sun shades in black and ivory colours.
Saaf Clothes’ fall assortment, in addition to its earlier collections, is made in India by generational tailors. Syed defined it was necessary to him to work with veteran tailors to pay homage to the South Asian craftsmanship and inspirations behind his collections.
Types from Saaf Clothes’ fall 2024 assortment.
Courtesy of Saaf Clothes
“What I actually wished to do was lean into the experience of generational artisans and craftsmanship,” Syed mentioned. “India is famend and identified for its tailors and infrequently they’re generational. The garments are handmade in Delhi, so we had generational tailors doing that. I do know them, I converse to them and go and see them, so I do know precisely who’s making the garments.”
Syed is utilizing the monthlong NoHo pop-up as a technique to join instantly with customers. Since launch, the model has operated on a direct-to-consumer mannequin.
Going ahead, Syed has many plans to proceed rising Saaf Clothes. For his subsequent collections, he plans to introduce new colours and trendy materials to enhance the black and ivory types and can develop his eyewear choices.