Roberto Cavalli Salutes Summer time With Ray of Gold Capsule Assortment

MILAN — The Roberto Cavalli model is “on steroids,” mentioned chief govt officer Sergio Azzolari.

The manager touted the current progress made by the Italian model, and mentioned the technique behind the launch of a capsule assortment referred to as Ray of Gold throughout its retailer community and on its on-line boutique.

The capsule contains ready-to-wear, comfortable equipment, eyewear and residential.

Artistic director Fausto Puglisi reinterpreted an archival Ray of Gold print conceived by the namesake founding father of the model, who reproduced the picture of a sunbeam refracted on his golden Artwork Deco lighter. The late designer launched the print within the spring 2007 assortment, in a lightweight gown that includes luminous rays and butterfly-shaped sleeves. It turned a signature motif on his rtw after which in his couture. By the way, in 2022, Jennifer Lopez wore the print on the Diamond Gala at Dodger Stadium in Los Angeles.

Puglisi’s rtw capsule contains clothes, equipment and girls’s and males’s beachwear. Azzolari mentioned the model has been broadening its daywear vary as a part of its current technique.

Brief and lengthy flowing clothes, lower like slipdresses, function skinny straps that run down the size of the clothes. There’s a ’70s vibe on skinny pants that often flare out, whereas shorts are paired with camisoles or sleeved tops, bralettes, or tunics, bustiers or blouses.

Together with one-piece swimsuits and bikinis, the capsule contains sarongs, cover-up robes, towels, enjoying playing cards and equipment similar to printed material sandals with platform or strappy excessive heels alternating with flats, pumps and mules in the identical print. There are spacious totes and small crossbody variations, matching the prints of belts, bracelets, jewellery and chokers with material pendants.

Within the males’s model of Ray of Gold, printed shirts with lengthy or quick sleeves flank bowling shirts, anoraks, pants, and shorts.

The motif can also be seen on the model’s eyewear line, produced by De Rigo, even on the mirrored lenses of one of many types.

Final Might Cavalli revisited the home’s spring 2023 print Wild Leda as a capsule assortment celebrated by way of a collection of occasions. The Wild Leda Summer time kicked off in London, the place the model teamed with Selfridges to put in a devoted pop-up retailer.

Azzolari underscored the model’s concentrate on a life-style idea and never on single merchandise, “with an concept and a super that may be traced again to the previous.”

Throughout the Cannes Movie Competition final month, the Ray of Gold sample was unveiled because the print “dressing” town’s Annex Seashore Membership’s sofas, cushions, cubicles, seaside towels and tableware during the summer time. Cavalli held a dinner and social gathering on the location in the course of the yearly occasion. A month earlier, in the course of the Salone del Cell, the print was splashed on Milan’s storied trams traversing town.  

Azzolari mentioned the print may be very a lot consultant of the model’s aestethic and codes and that the technique of “leveraging a single motif in a pervasive manner on occasions and merchandise” has been rewarding and profitable.

He praised Puglisi for being “very respectful of Roberto, but on the identical time he succeeds in reinterpreting his fashion in a extra modern manner, with out distorting the model” and that “mixing the 2 worlds” is a constructive driver for the model. A lot in order that he believes “the print might have been invented by Fausto himself. There may be an elective affinity, they’re on the identical wave size, and they’re a part of the identical story.”

Requested a couple of potential tribute to the late Roberto Cavalli, who died in April aged 83, Azzolari mentioned it might “most likely happen in September.”

Nonetheless, he believed “the social gathering held in Cannes was additionally a technique to rejoice him, because it was fully down his alley, an occasion he would have liked and will have staged himself, with folks having enjoyable, glamorous however not a stereotype second. I’ve heard fairly just a few folks say to me that Cavalli is lastly again.”

 On the day of the interview, Azzolari was particularly happy as he associated that the day past was “memorable,” reporting the model’s “largest gross sales previously 14 years.”

As reported, revenues in 2023 amounted to 120 million euros, in contrast with 80 million euros in 2022.

Retail-wise, a retailer in Los Angeles will open within the second half of the yr, after a gap in Ibiza in mid-June. A second unit simply opened in Puerto Banús, Spain.

Hussain Sajwani, founder and chairman of the Dubai-based Damac Properties, owns Cavalli by way of his non-public funding firm Imaginative and prescient Investments, which purchased the model from Clessidra SGR in 2019.

Puglisi joined the home within the fall of 2020, and has been rising its visibility by way of the slew of celebrities, from Jennifer Lopez and Dua Lipa to Girl Gaga and Gwen Stefani, who’ve worn Cavalli. Taylor Swift has been carrying a few of his designs for her “Eras Tour.”