Priyanka Chopra on Good Second x Johnnie Walker Blue Label Collab

This winter season, luxurious skiwear model Good Second is heading to the slopes with a brand new ski companion. Johnnie Walker Blue has introduced a collaboration with Good Second, fronted by Priyanka Chopra Jonas, that pays homage to après ski with the launch of limited-edition scotch whiskey Johnnie Walker Blue Label Ice Chalet.

“At any time when we go on a ski journey, my favourite [moment] is when everybody’s coming off of the slopes,” says Chopra Jonas, who started snowboarding seven years in the past and has turn into keen on the communal facet of the game. “I’m not the strongest skier — I’m often on the bunny slopes with the youngsters — so I like that point when it turns into the magical blue hour and everybody’s coming off the slopes, and pals are getting collectively and drinks are being made. Everyone’s letting their hair down and taking the time to get pleasure from an important issues in life. So this marketing campaign and this industrial and the entire collaboration mainly stands for that.”

The Ice Chalet bottle comes packaged in a reversible Good Second crossbody bag that options the model’s signature star print and houndstooth sample — “which is tremendous practical and intensely stylish to tackle the slopes with you,” stated Chopra Jonas, who has been an investor in Good Second alongside together with her husband Nick Jonas since 2022.

The collaboration arrives simply as Good Second is increasing its footprint to New York. The model, based in Chamonix in 1984, will open its first retail retailer in SoHo later this month.

“What is absolutely cool about the way in which Good Second approaches ski put on is the flexibility to take the science and the aerodynamics required for an athlete who is definitely racing down the mountain, and likewise mixing it up with excessive trend and luxurious,” Chopra Jonas stated of the model’s attraction. “So that you’re environment friendly and also you’re actually good on the sport itself, but additionally you look nice whereas snowboarding.”

Though not an expert athlete, Chopra Jonas provides that she feels simply as at residence within the model off the slopes as on set.

“Ever since we invested in [the brand], it’s turn into part of my on a regular basis life,” she stated. “I’m filming in London proper now, and my on a regular basis jacket to set is that this wonderful Good Second puffer that I put on on a regular basis,” she added. “So it’s trend for on a regular basis life, and it additionally might be worn on the slopes.”

The actress is presently in London filming the second season of “Citadel,” which marks her third display screen challenge for this 12 months. “It’s a packed final quarter for me till December,” she added. “So I’m actually enthusiastic about having the ability to shoot the present very well, after which get residence for Christmas.”