Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, monitor outcomes and change into world-class entrepreneurs.
For the previous decade, MVC has supplied our companion advertising and marketing professionals with curated campaigns for at this time’s greatest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Person Safety Suite.
The Person Safety Problem
One of many primary challenges going through organizations at this time is identity-based assaults. Unhealthy actors are utilizing a variety of strategies, from phishing and social engineering to provide chain assaults, enterprise e-mail compromise, and extra. For a lot of of those assaults, it might take a cybersecurity skilled to identify the crimson flags. This has change into a significant drawback for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches had been attributable to focusing on customers.
Person Safety is a scorching subject, and one many safety patrons have been grappling with. Every time a brand new menace emerges, a brand new resolution involves the market to guard in opposition to that menace. In truth, giant enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations wish to simplify.
That is the place Cisco, together with our companions, can present a holistic method to defending customers.
Cisco has investigated and researched this drawback and after we requested safety patrons what their high concern is, they mentioned again and again that product complexity is the basis of the problem. So moderately than proceed the vendor-by-vendor method, we requested if these similar patrons would take into account a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the Cisco Person Safety Suite, we provide a brand new method to defending customers and solely Cisco has the dimensions and community to tell our merchandise to raised defend our prospects. With over 300,000 prospects and over 550 billion safety occasions per day, we see so much. We’re utilizing this data to raised defend our customers so we all know which malicious websites we should always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Person Safety Suite
The Cisco Person Safety Suite offers a simplified, built-in person expertise. Person safety offers higher efficacy by way of an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.
Merchandise work collectively and supply prospects with:
- Higher experiences: permits your prospects to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to supply the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your prospects’ safety posture, decrease their dangers, and hold their delicate data secure.
Cisco Person Safety Suite offers our companions with:
- Consolidating cybersecurity options beneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it rather more tough for aggressive safety suppliers to displace incumbency
- Collaborating with our prospects as a trusted advisor and help prospects on their person safety journey
- Enhancing effectivity and saving prospects cash, whereas offering a invaluable enterprise end result
Drive demand and pipeline with Advertising and marketing Velocity Central
Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered companion, you may generate extra pipeline and bookings by activating the Person Safety marketing campaign on Advertising and marketing Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e-mail and social copy, photographs, logos, and shareable content material to drive buyer engagement.
To optimize your advertising and marketing campaigns, MVC additionally offers providers resembling:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by way of emblem builder
- Customization: set your self aside by selecting a ready-to-go marketing campaign, edit it and select from the various photographs in our library
- Account-Based mostly Concentrating on: add and handle your listing of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring technique
- Full-Service Actions: rent a third-party advertising and marketing company that will help you receive even higher outcomes and use your Cisco advertising and marketing funds, or your individual funds
Get began now
Study extra concerning the Cisco Person Safety Suite by watching the overview video on Advertising and marketing Velocity Studying
Go to MVC to start constructing your Person Safety marketing campaign utilizing our step-by-step information.
Extra assets:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Person Safety Suite Safeguards Organizations
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share: