Athletes look like the style business’s newest ambassadors of selection. The sports activities and vogue industries have at all times been carefully intertwined, with proficient athletes sporting vogue’s greatest names at worldwide sports activities occasions. The highly effective relationship is now extra evident than ever, with quite a few luxurious manufacturers making certain the star energy of the athletes by way of ambassadorships, model offers and collaborations. Maybe the rising recognition comes because the Summer season 2024 Paris Olympics attracts close to which, LVMH will sponsor in a bid to leverage progress in model consciousness and potential affinity by way of the recognition of athletic associations.
Louis Vuitton has tapped into this hype by bringing collectively two of tennis’ greatest heavyweights, Roger Federer and Rafael Nadal, for the model’s newest marketing campaign. The tennis champions star within the French luxurious model’s new “Core Values” marketing campaign, which was shot by famed photographer Annie Leibovitz at Italy’s Dolomites mountain vary.
Federer and Nadal are captured within the marketing campaign atop the summit of a mountain. Regardless of the wintry panorama, the athletes are dressed merely in T-shirts and trousers, with standout equipment: Federer sports activities the Louis Vuitton Monogram Christopher backpack, whereas Nadal carries the Maison’s Monogram Eclipse bag. The marketing campaign has already begun drawing consideration for showcasing the 2 athletes strolling facet by facet, regardless of famously being one another’s greatest rivals on the tennis court docket.
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“How we might be such rivals after which on the finish of our careers be beside one another doing this marketing campaign has been very cool,” says Federer, who has received a record-setting 20 Grand Slam titles all through his tennis profession. “And the place we’re right here at this time, I believe it additionally embodies all the things: on the peak of the mountains. For us, it’s one thing significant and particular.”
Nadal, who earned his historic 14th French Open title simply final yr, echoes the sentiment, saying, “I understand how many necessary icons have been a part of this marketing campaign, so for me personally, being a part of it’s one thing that I’m very happy with, particularly sharing it with Roger. He has been my greatest rival and now a detailed pal at this time.”
Louis Vuitton’s Core Values marketing campaign is thought for its well-known faces from exterior of the style world, particularly sports activities stars. In 2022, the Maison broke the Web with a marketing campaign that includes soccer icons Cristiano Ronaldo and Lionel Messi enjoying chess. The picture generated numerous memes on-line. An older marketing campaign starred gamers Pelé, Maradona and Zinedine Zidane.
“Every Core Values chapter celebrates Louis Vuitton’s legacy of journey, of working with distinctive individuals, and of transmission–each bodily and emotional,” says Pietro Beccari, the chairman and CEO of Louis Vuitton.
He provides, “It has been sensible to work with Roger Federer and Rafael Nadal on this new story–each inspirational athletes, fierce buddies, and testaments to the self-discipline and excellence of their very own private sporting journeys.”
Louis Vuitton’s option to forged tennis gamers couldn’t be extra well timed. In 2024, the game has been within the highlight within the vogue world, owing to the rise of the preppy vogue development, which pulls upon tennis uniform staples like polo shirts, in addition to the thrill round Challengers, a brand new tennis movie starring Louis Vuitton ambassador Zendaya. With its new marketing campaign starring Federer and Nadal, two of the largest stars within the tennis world, Louis Vuitton has one more successful second in its fingers.
A model of this text was first seen on Grazia.sg
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