Dunkin’s Dunkin’terns Marketing campaign Stars Will Arnett, Company Natalie, and Extra Celebrities

Dunkin’ has gotten a number of mileage out of its partnership with Ben Affleck over the past yr and alter, however he and the DunKings are presently taking a well-deserved break. Of their place, America’s second-largest espresso chain is bringing in a brand new pack of celebrities to advertise its iced drinks this summer time, and the roster is full of each nostalgic stars and cutting-edge influencers to attraction to prospects of each era.

The brand new advert marketing campaign stars Will Arnett and Company Natalie, a social media star who grew to become well-known for lambasting workplace tradition on-line. The pair play members of the Dunkin’ C-suite onboarding a crew of “Dunkin’terns” who will spend the summer time growing tasks to advertise so-called Massive Dunkin’ Iced Power (a phrase the corporate is definitely hoping will catch on).

Within the inaugural 30-second spot, the digicam flashes to the interns sitting across the convention room desk on their first day at work, treating them virtually like Easter eggs: Joey Fatone of *NSYNC, A.J. McLean of the Backstreet Boys, artist/director Hilton Carter, chef Nick DiGiovanni, and clothier Yoon Anh are all accounted for, and Dunkin’ notes in a press launch that extra celebrities can be revealed all through the marketing campaign. 

“Let’s put a Dunkin’ Iced in each hand this summer time,” Arnett says to the assembled group. (This happens simply after a herky-jerky animatronic Ben Affleck fails to ship iced espresso to the convention room. What kind of look charge do we predict Affleck will get paid for that?)

Very like the DunKings marketing campaign, which spun off right into a downloadable pop single and a line of merch, the Dunkin’terns can be creating precise tasks this summer time that align with each the Dunkin’ model and their particular person experience. Joey Fatone and A.J. McLean, for instance, will drop an iced coffee-themed track, whereas Nick DiGiovanni will curate a cocktail menu and Yoon Anh will design merchandise impressed by Dunkin’s Refreshers. 

It’s no shock that Will Arnett has been tapped for Dunkin’s summer time marketing campaign. His deep Batman voice and comedic chops permit all types of manufacturers to strike the self-aware promotional tone they hope will endear them to audiences. Arnett has beforehand been the voice of GMC, and in February 2024 he led Reese’s Tremendous Bowl LVIII advert saying Reese’s Massive Cup With Caramel. 

In the meantime, Dunkin’s emphasis on its iced drinks — together with iced espresso, Dunkin’ Refreshers, and SPARKD’ vitality drinks — is only a good summer time enterprise technique. In 2021, Starbucks famous on an earnings name that iced drinks made up a whopping 74% of complete beverage gross sales in Q3; Dunkin’ itself was clocking the rise in year-round iced espresso drinkers way back to 2011. Iced and frozen blended drinks are additionally broadly understood to hold increased revenue margins and enhance income, and fruity drinks just like the Refreshers can court docket a buyer base of non-coffee drinkers. Is it any marvel that the model hopes to “put a Dunkin’ Iced in each hand this summer time?”