Bryson DeChambeau’s U.S. Open win continues to be essentially the most talked-about golf information story regardless of LIV Golf Nashville and the PGA Tour’s last Signature Occasion this week.
Within the 24 hours after DeChambeau’s win, Google searches about him went up by 250 %, and he gained over 150,000 new followers throughout all his social media platforms.
The Bryson DeChambeau impact is in full power, however the skilled golfer is taking it in stride.
“I’ve bought to say I’m humbled by all of it,” DeChambeau mentioned forward of the LIV Nashville occasion. “I by no means would have thought that from a 12 months and a half in the past, issues could be the place they’re at proper now. Gosh, I’m making an attempt to carry it in proper now. The help has been overwhelming. It’s with full thanks and gratitude.”
His YouTube channel now has 750k subscribers. Two days in the past, DeChambeau posted highlights from his historic win, which have already amassed 614,000 views, 26,000 likes, and three,515 feedback.
On Twitter, he has 410,240 followers. In the previous few days, he posted pictures with Grant Horvat and San Francisco 49ers tight finish George Kittle with the trophy. Kittle even bought to drink out of the trophy with DeChambeau.
His Instagram has additionally grown since his victory. It’s the social channel that has essentially the most followers at 1.4 million.
He additionally posted a reel of his favourite photographs on there lower than 24 hours after it went dwell, and it already has 1.5 million views, 117,434 likes, and 1,100 feedback.
The video of him hitting that unbelievable bunker shot to 3 ft, which he dubbed “the very best second of my life,” has 4 million views, 285,330 likes, and nearly 3,000 feedback.
He’s taking over golf by way of a distinct lens, and the followers seem to love it.
“It was a danger a 12 months and a half in the past, however I knew it was a method for me to get my voice on the market and encourage a youthful technology,” he mentioned.
DeChambeau noticed what monumental YouTube star Mr. Beast did together with his channel and added his personal spin. Mr. Beast now has over 200 million followers as an entertainer who does every kind of issues on YouTube.
“I mentioned, why can’t an athlete do one thing like that? Why is that not potential? He’s inspiring hundreds of thousands of individuals,” DeChambeau mentioned.
“It was in 2021 that we produced our first video. It was a week-on-tour video, and it bought 1,000,000 views. We went on the market filming after which pumping it on YouTube. No paid adverts, no media spins or something like that. It simply occurred. Everyone beloved it.”
After that first video, DeChambeau noticed the potential and the way a lot it might change golf. His aim is to develop the sport, and he discovered his method.
“How do I do it on a regular basis and create nice content material that individuals wish to see so individuals can’t solely be entertained however see who I actually am,” DeChambeau mentioned.
“What’s good is once I’m taking part in these challenges, it retains me in that inventive mindset. It retains me targeted on taking part in golf. Though I’m filming, I’m nonetheless practising and dealing. It’s a symbiotic relationship I’ve with YouTube that permits me to be the very best and provides my greatest to the followers.”
Development like that on social media is just not exceptional, however what DeChambeau has achieved is big for golf content material creators. They see what he does, and it reveals them how potential it’s.
Savannah Leigh Richardson is a golf workers author for SB Nation’s Enjoying By. For extra golf protection, observe us @_PlayingThrough on all main social platforms. You can even observe her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports.