Anua, Wavytalk Amongst Prime 10 Magnificence Manufacturers on TikTok Store in August

Nonetheless little TikTok Store’s top-selling magnificence merchandise could initially appear to have in widespread — the cohort ranges from neck firming cream to chewable toothpaste to electrical razors, in accordance with Attraction.io — worth pricing and, usually, a type of performance that interprets nicely on video, is the place they intersect.

Take a model like GoPure, whose firming neck cream netted $1.8 million in TikTok Store gross sales in August — and has offered slightly below 400,000 items on the platform to this point.

The corporate depends closely on flash gross sales to advertise the product, an MO shared by fast-growing Korean magnificence model Medicube, which is one other excessive performer on TikTok finest identified for its LED facial wand, and hair software model Wavytalk, whose straightening brush was the second highest-selling product on TikTok Store for the month, totaling $1.3 million in gross sales.

Previously an Amazon-exclusive model upon its launch in 2021, Wavytalk — which additionally sells at Walmart and added superstar hairstylist Andrew Fitzsimons to its camp as an envoy this summer season — netted $12.6 million in gross sales on TikTok Store through the first half of 2024.

Its success on the platform is much like that of fellow hair software model, The Beachwaver Co., which additionally advantages from transformation-led content material and has offered a couple of million merchandise on the platform to this point, extra not too long ago setting its sights on brick-and-mortar retail with an growth into Goal final month.

One other hair software model, China-based Tymo, has begun cracking the code, too.

Based in 2019 and accessible at Goal, the model has crept into the highest 10 with its Rovy Wave Curling Iron and Hair Straightener Comb, which promote for $41.99 and $59.99, respectively, and garnered almost $2 million in collective TikTok Store gross sales in August.

Elsewhere, Okay-beauty continues to dominate each magnificence discourse and Store gross sales on the platform, with Anua, Sungboon Editor and Medicube — none of that are but accessible in mass retail — being August’s largest winners. The price of Anua and Medicube’s prime merchandise — $79 and $240, respectively — far exceed the typical price of their counterparts on the rating, although as a result of they’re each kits, they promise extra worth.

One/Dimension, Actually Magnificence and Tarte Cosmetics are among the many different magnificence manufacturers providing worth kits on the platform, a development that stands to make TikTok Store much more related as the vacation buying season comes into play.

The highest 10 magnificence merchandise by TikTok Store gross sales in August, per Attraction.io.

1. GoPure Magnificence Tighten & Elevate Firming Neck Cream: $1.8 million

2. Wavytalk Detrimental Ion Straightening Brush: $1.3 million

3. NoBs Toothpaste Tablets: $1.3 million

4. Sungboon Editor Deep Collagen Energy Boosting Masks: $1.3 million

5. Pure Sant Onion, Rosemary and Biotin Shampoo & Therapy Set: $1.2 million

6. Akunbem Electrical Shaver for Girls: $1.1 million

7. Medicube 310M Movie star Glass Pores and skin Duo: $1.1 million

8. Anua Final Skincare Routine Set: $1.1 million

9. Tymo Rovy Wave Curling Iron for Straightforward Consolation Styling: $1 million

10. Tymo Ring Final Hair Straightener Comb: $997,200