Tiffany & Co. unfurls its 2024 vacation marketing campaign at the moment titled, “With Love, Since 1837” starring home ambassador Anya Taylor-Pleasure, as she explores New York Metropolis in a snow-dusted winter wonderland.
Tapping in Tiffany’s heritage, the marketing campaign is dropped at life by visible storytelling with movie and nonetheless imagery. Within the adverts, Taylor-Pleasure, the 28-year-old actress, explores New York Metropolis draped in the home’s iconic collections, capturing the essence of every assortment. The marketing campaign highlights the home’s birthplace as the placement the place each act of affection is widely known from timeless bonds to significant beginnings.
Anya Taylor-Pleasure in Tiffany’s vacation marketing campaign.
Courtesy of Tiffany & Co.
The movie was directed by Jonas Lindstroem, and reveals the actress in a bit black gown getting into a door in a pared-down setting, the identical vault-inspired entrance at The Landmark, Tiffany & Co.’s New York flagship. She is proven strolling over the Brooklyn Bridge carrying HardWear by Tiffany designs. The movie concludes with Taylor-Pleasure peering into the Fifth Avenue home windows of the Tiffany & Co. New York retailer. Dreamy classic music performs within the background as Taylor-Pleasure is swept right into a wintery world that celebrates the vacation season.
The marketing campaign additionally contains a sequence of starry vignettes, photographed by Carljin Jacobs, the place glowing Tiffany designs illustrate the numerous sides of affection. In a single picture, Taylor-Pleasure wears T by Tiffany, a set impressed by New York Metropolis, whereas in one other she is featured in Knot by Tiffany, an emblem of shut connections.
Anthony Ledru, president and chief govt officer of Tiffany & Co., stated, “Shot in New York Metropolis, our new With Love, Since 1837 vacation marketing campaign just isn’t solely a celebration of Tiffany & Co.’s birthplace and illustrious heritage, but it surely additionally authentically captures the marvel and wit of the home. Our collections are symbols of affection and home ambassador Anya Taylor-Pleasure effortlessly showcases the unsurpassed pleasure that may be discovered inside each Blue Field.”
The vacation marketing campaign will launch globally at the moment on print, digital and social channels.
A Tiffany marketing campaign picture of Anna Taylor-Pleasure.
Courtesy of Tiffany
Taylor-Pleasure, the Golden Globe profitable actress, joined Tiffany in 2021 as an envoy taking over the T1 Assortment and helped lower the ribbon on the model’s Tokyo flagship opening. Taylor-Pleasure has worn Tiffany jewellery on quite a lot of pink carpets. She took on the excessive jewellery baton from Gal Gadot, who was featured in a Tiffany Excessive Jewellery marketing campaign in 2022. In 2023, she was the face of Tiffany’s Blue Ebook 2023: Out of the Blue excessive jewellery assortment.
Taylor-Pleasure obtained widespread popularity of her function within the Netflix miniseries, “The Queen’s Gambit,” as an orphaned chess prodigy who struggled with drug and alcohol dependency. Her efficiency received her the Golden Globe for finest Actress — Miniseries or Tv Movie and the Display screen Actors Guild Award for Excellent Efficiency by a Feminine Actor in a Miniseries or Tv Film. She was additionally nominated for a Primetime Emmy Award for Excellent Lead Actress for a restricted anthology sequence or film.