From Singapore to the World — Maison 21G’s Unstoppable Enlargement


As a charming pressure in the world of bespoke perfumery, Maison 21G has enthralled scent lovers worldwide with its visionary method to perfume creation the place they empower clients to take cost of their perfume journey. Now, the model is elevating its ingenuity and keenness to new heights, making waves with its relentless growth into journey retail and new markets, significantly in China and Korea.

Venturing Into The Journey Retail Universe

Maison 21G first launched into a groundbreaking journey into Asia’s bustling journey retail panorama, marking a daring entry into The Shilla Responsibility-Free at Singapore’s Terminal 1 & 2, DFS Macau 4 Seasons, and DFS Hysan Hong Kong. This growth redefines luxurious scent personalisation with an beautiful vary of unique merchandise, like one of the best creation units, Petite collections discovery units and the twin scented crayon, good for gifting and accompanying globetrotters on their adventures. Maison 21G gives an unparalleled sensory expertise, inviting travellers and perfume lovers to immerse themselves in a world the place scent meets customisation.

Embracing the essence of self-creation, Maison 21G unveiled a rare retail fragrance assortment that epitomises creativity and individuality. The home has meticulously crafted 9 sensational mixtures like Sage Supreme- Ocean, Mimosa Mantra -Bergamot, Vetiver Virtuoso -Ginger, every rigorously researched to make sure the proper perfume pairing good for quick on-the-go procuring.

Model founder and CEO Johanna Monange says, “Difficult conventions within the perfume trade and empowering customers to craft their distinctive signature scent has at all times been on the coronary heart of Maison 21G. As we enterprise into the realm of journey retail, Maison 21G invitations each traveller and trendsetter to embark on a rare odyssey like by no means earlier than!”

Constructing on its success in journey retail markets, Maison 21G additional expanded into Hong Kong with a surprising journey retail boutique in DFS Causeway Bay and Shilla Hong Kong Airport. These strategic areas cater to each native residents and worldwide travellers, providing an immersive olfactory expertise with workshop reserving and marking the model’s first entrance into the China market.

Maison 21G’s journey retail growth doesn’t cease there. The model is about to open shops in key airports throughout Southeast Asia, together with Kuala Lumpur Airport, Thailand, and the Philippines. These new areas will additional solidify Maison 21G’s place as a world chief in luxurious scent design, bringing its signature fragrances to discerning clients worldwide.

China is a coveted market that many manufacturers aspire to enter, and Maison 21G has strategically used Journey Retail as its gateway into this dynamic area. Leveraging the success and heightened curiosity generated via Journey Retail, Maison 21G has established a powerful foothold, charming Chinese language customers with its modern method to perfume creation.

A major milestone in Maison 21G’s journey is the upcoming experiential flagship retailer set to open in Shanghai’s French Concession in September. This flagship retailer goals to supply an immersive and opulent scent expertise, showcasing Maison 21G’s dedication to redefining the artwork of perfumery. Following the profitable openings of flagship shops in Shenzhen and Hainan, the brand new Shanghai location guarantees to raise the posh retail expertise in one in every of China’s most vibrant and historic districts.

The French Concession, recognized for its tree-lined streets and European-style structure, gives the proper backdrop for Maison 21G’s elegant and bespoke perfume choices. This new enterprise not solely signifies Maison 21G’s growth inside China but additionally highlights its dedication to bringing personalised scent experiences to discerning clients worldwide. As Maison 21G continues to develop its presence in China, the model stays targeted on innovation and excellence.

The Shanghai flagship retailer will function unique merchandise and personalised scent creation workshops, permitting clients to delve deeper into the world of bespoke perfumery. With a mix of conventional craftsmanship and fashionable innovation, Maison 21G is about to make a long-lasting impression on the Chinese language market, establishing itself as a pacesetter in luxurious scent design.

Maison 21G just isn’t solely extending its attain with the Shanghai flagship however is actively looking for avenues to ascertain a foothold in different distinguished Chinese language cities, reaffirming its standing as a number one perfume vacation spot. This strategic growth mirrors Maison 21G’s aspiration to grow to be a world emblem in luxurious perfumery, persistently pushing the boundaries of innovation and distinction. Concurrently, Maison 21G is forging vital partnerships throughout the Chinese language market. From collaborating with the 4 Seasons Lodge for Excessive Tea to curating the scent design for Huawei shops, Maison 21G is cementing its presence in East Asia. Moreover, its participation in Notes Shanghai, a rare occasion for increasing perfume manufacturers in China, has garnered consideration and acclaim, additional bolstering its affect within the area.

Taking Korea by Storm

Furthermore, Maison 21G has secured prestigious openings in South Korea, with flagship shops in department shops Lotte and Hyundai. These partnerships underscore Maison 21G’s dedication to delivering unparalleled scent experiences to clients in one in every of Asia’s most influential markets.

Along with its geographical growth, Maison 21G continues to innovate and collaborate. The model lately unveiled thrilling collaborations with well-known influencers, additional solidifying its standing as a trendsetter on the earth of luxurious perfume.

As Maison 21G continues to push boundaries and develop its attain, it stays devoted to its core mission of making bespoke scent experiences that elevate manufacturers and captivate clients worldwide. With every new retailer opening and collaboration, Maison 21G reinforces its place because the go-to vacation spot for luxurious scent design.

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