Kim Petras on Breaking Magnificence Guidelines and Starring in MAC’s new Viva Glam Marketing campaign

As of late, its not a rarity for manufacturers to do good—in reality, it is just about the naked minimal. However earlier than there was Selena Gomez’s Uncommon Magnificence Fund or Hailey Bieber’s Rhode Futures Basis there was MAC’s legendary Viva Glam initiative. The enduring model has been placing its cash the place its mouth is since 1994, with 100% of gross sales of the Viva Glam lipsticks supporting these impacted by HIV/AIDS. Within the 30 years since Viva Glam’s launch, MAC has given a whopping $520 million up to now and is setting its sights on elevating one other half-billion to help sexual, racial, gender, and environmental equality.

2024 marks Viva Glam’s thirtieth anniversary, and the model is celebrating in a giant manner with three re-vamped and re-named lipsticks and one brand-new shade. The product’s 4 shade choices—together with Viva Coronary heart (previously Viva Glam I), Viva Planet (previously Viva Glam II), Viva Empowered (previously Viva Glam III), and the brand new warm-nude Viva Empowered—now are available in a new-and-improved silky matte components with modern, luxurious packaging.

MAC can be celebrating with yet one more iconic Viva Glam marketing campaign. Becoming a member of the ranks of Miley Cyrus, Girl Gaga, Nicki Minaj, and the OG Viva Glam woman RuPaul is Kim Petras because the 2024 face of the initiative. Petras, who made historical past as the primary brazenly trans artist to win a Grammy Award, stars within the marketing campaign alongside singer Danna Slays.

In honor of the marketing campaign and revamped lipsticks, we caught up with Petras to talk this big milestone, and her magnificence faves and backstage must-haves.

What Becoming a member of the Viva Glam Household Means to Her

“I’m so excited and proud to affix forces with MAC to assist elevate the following half billion {dollars} for Viva Glam’s mission of equality for all.  Rising up, I fell in love with the Viva Glam campaigns and its legendary ambassadors, so to have the chance to signify the marketing campaign myself and glam for good is really a pinch me second.”

On Her Favourite Viva Glam Campaigns

“It’s so onerous to decide on a favourite marketing campaign, but when I needed to choose, I might say both Nicki Minaj or RuPaul’s campaigns. RuPaul set the bar excessive with the inaugural marketing campaign 30 years in the past, which nonetheless reveals up on virtually each temper board ever, all these years later. And I used to be completely obsessive about Nicki’s lavender lipstick from her Viva Glam marketing campaign. I bear in mind working to the shop to get her Viva Glam Lipsticks with my pals. And I really nonetheless have her lavender lipstick—or what’s left of it!”

The One Means She Would Describe Her Viva Glam Shoot

“Epic—it’s the one manner I can describe it. We had a lot enjoyable taking pictures in London with the MAC staff, who has been so collaborative and open to my concepts all through this whole course of. I wore Viva Coronary heart, the unique purple Viva Glam lipstick shade utilized in RuPaul’s 1994 marketing campaign, so I felt like I used to be sporting a chunk of Viva Glam historical past. We’ve got this one picture from the marketing campaign the place I’m draped in a MAC billion-dollar invoice. I actually felt like a billion bucks getting glammed out for good and hope my followers love the pictures as a lot as I do.”

The One Means She Likes to Put on the Lipsticks

“The brand new Viva Glam shade is named Viva Equality, and it’s a mid-tone heat nude shade that appears wonderful on everybody and was launched this 12 months. It’s nice for on a regular basis events, and I generally wish to put on it simply by itself! However my favourite Viva Glam shade is Viva Coronary heart. It’s an intense purple shade, which I wish to pair with Cherry liner.”

The One Make-up Look That Makes Her Really feel 100% Herself

“I at all times really feel most assured once I’m sporting a daring, purple lip. I used to be sporting Ruby Woo, a brilliant purple MAC lipstick once I gained the Grammy final 12 months, so it’s a little bit of a fortunate attraction for me.”

The One Magnificence Tip That She Discovered on Set

“I’m actually fortunate that I’ve gotten to be taught from unbelievable make-up artists each backstage and on set. In the beginning, skincare is an important a part of make-up and one thing that’s actually essential to me personally. All the time put on sunscreen, and at all times take your make-up off at night time! That’s most likely my primary magnificence tip.

“You’ll be able to be taught all of the make-up strategies and have all the greatest merchandise, however you additionally want to determine what works for you and what you want on your self. So I feel my different greatest magnificence tip is that there are not any guidelines about what is gorgeous.”

Her One Backstage Magnificence Important

“A product that I can’t do with out backstage is my MAC Prep + Prime Repair+ Setting Spray. I really like the odor of it and spray it on a regular basis. Skincare is absolutely large generally for me, so I’m additionally loving MAC Hyper Actual SkinCanvas Balm Moisturizing Cream.

“And proper now, Viva Glam lipstick is an important, particularly Viva Coronary heart, as a result of that’s what I’m sporting within the marketing campaign photos! It’s a very lovely ’90s muted purple, and I pair it with Cherry Liner, and it offers me such a confidence increase.”

Her One Pre-Present Ritual

“I like to chill out with my favourite candle, the Gardenia candle by Diptyque. Nice smells are my factor. I even have candles on my tour bus! I additionally wish to spend time enjoyable earlier than reveals with my canines.”

The One Factor She Needs She Might Inform Her Youthful Self

“I really feel so fortunate to have had such unbelievable profession milestones up to now. Trying again, I might wish to share some encouragement about persevering with to consider in myself, my creative imaginative and prescient, my expertise, and what I discover lovely, even when different folks gained’t at all times essentially agree. And to remind myself that there isn’t a one definition for what is gorgeous. Imagine in your imaginative and prescient!”