It’s stiff competitors securing model ambassadors nowadays, contemplating idol teams could be snapped up and locked in after releasing simply their debut single. However there’s a lot at stake: recognition, an affiliation with public figures who’re presently within the information (for the proper causes), and entry to their legions of adoring followers. 2024 has seen a bumper crop of celeb ambassador bulletins, and we’re barely midway via the yr. To catch you up, listed here are the brand new faces of the watch and jewelry world to know and keep in mind.
Jeff Satur for Cartier
After months of showing in Cartier’s creations, the actor and singer is now formally a part of the household, having been introduced because the maison’s newest Thailand ambassador, the place he’s within the firm of different Thai abilities Kimberley Anne Woltemas and Thanapob Leeratanakachorn.
Barry Keoghan for Omega
Technically a Buddy of the Model, the Saltburn actor has made it official with Omega after showing on the model’s huge launch occasion in Milan this April for the newest Speedmaster 38mm novelties, and strolling the Met Gala purple carpet carrying three Omega watches.
Lee Jun-ho for Piaget
The 2PM singer and dancer has been named a worldwide ambassador of Maison Piaget, which recognised him for his “brilliant and cheerful persona, in addition to neat and complex style model.”
Apo Nattawin for Piaget
Additionally inducted into the Piaget Society as World Ambassador is Apo Nattawin, contemporary from his look at Watches & Wonders Geneva for Piaget, in addition to the maison’s current Essence of Extraleganza excessive jewelry gala.
Cheng Yi for Tudor
Finest identified for his roles in Noble Aspirations and Mysterious Lotus Casebook, Chinese language actor and singer Cheng Yi joined the Tudor household earlier this yr, making his look styled with the Tudor Royal 41mm in metal with a radial-brushed salmon dial.
Liu Haoran for TAG Heuer
Also called Turbo Liu, the actor who made his debut within the movie Beijing Love Story and went on to star in Detective Chinatown was named a TAG Heuer ambassador carrying the watchmaker’s Carrera Chronograph 12 months of the Dragon.
Yosh Yu for Hublot
One of many breakout stars of the Chinese language epic movie Creation of the Gods I: Kingdom of Storms, equestrian, open-water diver and actor Yosh Yu was chosen as one in every of Hublot’s newest model ambassadors for “fearlessly embrac[ing] challenges, strid[ing] ahead with braveness and repeatedly push[ing] boundaries with the spirit of fusion to completely embody the model philosophy of Hublot: Be First, Distinctive and Totally different.”
Yosh Yu for Chaumet
2024 should be Yosh Yu’s yr. In addition to incomes a spot within the Hublot household, he was concurrently named China model ambassador for Chaumet, for which he wore the maison’s Bee My Love jewelry assortment in his first marketing campaign look for the model.
Aya Asahina for Chaumet
In a pointy distinction to kicking critical butt as Hikari Kuina on the Netflix collection Alice in Borderland, Japanese actress and mannequin Aya Asahina channelled a extra subdued, elegant look when she was introduced as Chaumet’s Japan ambassador in Might.
This text was first seen on Grazia Singapore.
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